HP division selects Publicis Modem for digital work

PARIS: Hewlett-Packard's personal systems group (PSG) has selected Publicis Modem, the company's digital group, to handle communications in Europe, the Middle East, and Africa, effective immediately. Publicis' Saatchi & Saatchi Geneva was also selected for advertising.

PARIS: Hewlett-Packard's personal systems group (PSG) has selected Publicis Modem, the company's digital group, to handle communications in Europe, the Middle East, and Africa, effective immediately. Publicis' Saatchi & Saatchi Geneva was also selected for advertising.

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