The firm, which was announced on April 17, will focus on two areas, according to Hass. The first is “corporate communications and the intersection between traditional techniques and digital techniques,” which will focus on the use of digital media for executive communications, issues management, and other PR functions.
“There's a lot of opportunity to work with companies and the C-suite to help them be more strategic about how they use digital,” said Hass.
Hass said he will begin talking with “non-MS&L customers” in the immediate future. He declined to comment or discuss his departure from MS&L.
The other area of focus for the new firm will be the use of digital in CSR activity, “helping companies and their leaders connect their core and shared values with customers.”
The firm will have a Web site in the coming weeks, and Hass said he will be talking with potential partners for MH Group in the coming weeks.