Consumers plan to keep spending on entertainment, study finds

PORT WASHINGTON, NY: Consumers won't be giving up their entertainment, despite the economy, according to a study from marketing research company The NPD Group.

PORT WASHINGTON, NY: Consumers won't be giving up their entertainment, despite the economy, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found that 75% of the consumers surveyed plan to spend the same amount or more on digital music downloads as they did in 2008, and 60% will spend at least the same on CDs.

The theatrical movie category is in "the best position for growth," the survey found, as 73% said they will spend the same or more on theatrical movies. In 2008, that number was 66%. Sixty-five percent of respondents will spend the same or more on video games.

"Entertainment is a relatively inexpensive escape [and] way of spending time, so I think that's why consumers' sentiments continue to be strong," Russ Crupnick, entertainment industry analyst for NPD, told PRWeek. "The challenge is that the way we communicate with customers is changing. The touch-points are changing. You are seeing [entertainment] categories starting to mature and change in terms of digital form."

Current per capita spending on entertainment in the US is $160 a month, the company reported, mostly going to subscriptions related to TV and the Internet. Within the past three months, 51% of consumers surveyed purchased a DVD or Blu-Ray disc, 36% bought a portable video game or console, and 31% purchased a CD.

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