Sony launches Twitter game for 'Terminator Salvation'

CULVER CITY, CA: Sony Pictures Releasing International (SPRI) launched a Twitter-based game promoting the upcoming summer blockbuster Terminator Salvation.

CULVER CITY, CA: Sony Pictures Releasing International (SPRI) recently launched a Twitter-based game promoting the upcoming summer blockbuster Terminator Salvation.

The game allows fans worldwide to communicate with each other and decode messages to earn points and rise in rank within the Resistance Army, which represents the group of humans that fights against machines in the movie. A companion blog supplements the game and hosts the game's leader board.

"In [the movie], mass communication is vital, so it's no surprise that the resistance would turn to Twitter," said Sal Ladestro, EVP of marketing for SPRI, in a statement. "We think this is the perfect environment for the Terminator game as it allows users to interact with the movie, their friends, and other game players instantaneously." The company declined to comment further.

Warner Bros. has the film rights for Terminator Salvation in the US and Canada, where the film will be released on May 21, and SPRI is distributing the film in most other countries. Both companies handle their individual marketing campaigns.

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