LANCASTER, PA: B-to-b marketing communications firm Godfrey has launched B-to-B Brand Equity Analyzer (BEA), a tool to assess brand equity relative to competitors. BEA provides value measurements for brand exposure, affinity, and preference and analytics to map how business decisions will impact brand equity.
Godfrey launches tool to assess brand equity
LANCASTER, PA: B-to-b marketing communications firm Godfrey has launched B-to-B Brand Equity Analyzer (BEA), a tool to assess brand equity relative to competitors.
