Godfrey launches tool to assess brand equity
LANCASTER, PA: B-to-b marketing communications firm Godfrey has launched B-to-B Brand Equity Analyzer (BEA), a tool to assess brand equity relative to competitors.
LANCASTER, PA: B-to-b marketing communications firm Godfrey has launched B-to-B Brand Equity Analyzer (BEA), a tool to assess brand equity relative to competitors.
