Godfrey launches tool to assess brand equity

LANCASTER, PA: B-to-b marketing communications firm Godfrey has launched B-to-B Brand Equity Analyzer (BEA), a tool to assess brand equity relative to competitors.

LANCASTER, PA: B-to-b marketing communications firm Godfrey has launched B-to-B Brand Equity Analyzer (BEA), a tool to assess brand equity relative to competitors. BEA provides value measurements for brand exposure, affinity, and preference and analytics to map how business decisions will impact brand equity.

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