Taylor: Agency Business Report 2009

In 2008, the firm focused on growing its portfolio in the lifestyle sector, as well as using in-house resources, such as the research and consumer insight practice, to develop client programs that more strategically involve the overall marketing mix.

Outlook
In 2008, the firm focused on growing its portfolio in the lifestyle sector, as well as using in-house resources, such as the research and consumer insight practice, to develop client programs that more strategically involve the overall marketing mix.

"In 2008, close to one-third of our revenue was derived from what we'd describe as leading strategic discussion... with our client partners," says Harris.

Taylor expanded the scope of its Culture Club, an internal initiative that promotes social interaction and community outreach. Moving forward, it will continue to focus on strengthening core practice areas, such as multicultural and digital.

Staff
Headcount dropped from 110 to 102. Turnover was 15%.

"There was some staff reduction in Q4, as well as a containment of costs," says COO and managing partner Bryan Harris.

Senior hires include Ann Maher, CFO; Michael Sloan, VP of finance; and Brian Wheeler, VP and creative director.

VP of finance Michael Gross and Robert Ricci, VP of digital, left the firm. Mark Riggs was promoted to SVP.

Practice areas
The lifestyle practice accounted for the most growth, amounting to 48% of revenue, while sports claimed 42%, and entertainment 10%.

Accounts
Taylor landed a GlaxoSmithKline consumer account in 2008. Other wins included Coca-Cola, Mars, and Jenny Craig.

Regional performance
Taylor is particularly pleased with its Chicago office, which launched in late 2007.

Financial performance
Global revenue was $20.3 million, exhibiting top-line growth of 1% since 2007. Profit margin was 5%. Growth and revenue met quarterly expectations through Q3, but fell short of annual expectations in Q4, mainly due to market conditions.

Key links
Principal: Tony Signore, CEO

Ownership: Taylor Global

Offices: Four in the US, one in London

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