PainePR touts a record fiscal year associated with its evolution in online influencer and social media work.
"We trained nearly everyone... to be social media experts," says CEO Daryl McCullough. "Bringing the tenets of social media marketing to our b-to-b and b-to-c clients is an incremental evolution."
Growing the sustainability and corporate reputation services is a key focus.
"[These] areas...will only be improved because of this new administration's emphasis on social issues and energy," he says.
Headcount is 76, up 19% from 2007. Senior-level hires include Steve Hawkins, managing partner of corporate; Laura Hall, managing partner of consumer; and Chris Chamberlin, group director of sustainability and social media.
Chris Kuechenmeister and Ben Newell, formerly group directors, left the firm.
David Paine, founder, moved into a special assignments role.
PainePR closed its Boston office, but saw growth in its three existing US locations.
The firm's sustainability/corporate positioning saw significant growth, especially with the addition of P&G's global sustainability account. Other key areas include online influencer activation, consumer lifestyle, public education, and diversity/Hispanic. Healthcare saw the least growth.
New accounts include Ancestry.com, Black & Decker, and P&G Global Sustainability. The firm lost CardioNet, ProQuo, CalGrant, and Lexmark, and resigned The Johnny Rockets Group.
US revenue was $13,338,514. Revenue grew 17%, and profit grew 42%. (US profit margin was 15%.) Of the growth, 40% was organic, 60% new business.
Principal: Daryl McCullough, CEO
Ownership: Cossette Communications Group
Offices: Three – LA, NY, and Irvine, CA