PainePR: Agency Business Report 2009

PainePR touts a record fiscal year associated with its evolution in online influencer and social media work.

Outlook
PainePR touts a record fiscal year associated with its evolution in online influencer and social media work.

"We trained nearly everyone... to be social media experts," says CEO Daryl McCullough. "Bringing the tenets of social media marketing to our b-to-b and b-to-c clients is an incremental evolution."

Growing the sustainability and corporate reputation services is a key focus.

"[These] areas...will only be improved because of this new administration's emphasis on social issues and energy," he says.

Staff
Headcount is 76, up 19% from 2007. Senior-level hires include Steve Hawkins, managing partner of corporate; Laura Hall, managing partner of consumer; and Chris Chamberlin, group director of sustainability and social media.

Chris Kuechenmeister and Ben Newell, formerly group directors, left the firm.

David Paine, founder, moved into a special assignments role.

Regional performance
PainePR closed its Boston office, but saw growth in its three existing US locations.

Practice areas
The firm's sustainability/corporate positioning saw significant growth, especially with the addition of P&G's global sustainability account. Other key areas include online influencer activation, consumer lifestyle, public education, and diversity/Hispanic. Healthcare saw the least growth.

Accounts
New accounts include Ancestry.com, Black & Decker, and P&G Global Sustainability. The firm lost CardioNet, ProQuo, CalGrant, and Lexmark, and resigned The Johnny Rockets Group.

Financial performance
US revenue was $13,338,514. Revenue grew 17%, and profit grew 42%. (US profit margin was 15%.) Of the growth, 40% was organic, 60% new business.

Key facts
Principal: Daryl McCullough, CEO

Ownership: Cossette Communications Group

Offices: Three – LA, NY, and Irvine, CA

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