Euro RSCG Worldwide PR: Agency Business Report 2009

In 2008, the agency saw the results and benefits of several years of "rebuild mode," according to CEO Lisa Sepulveda.

Outlook
In 2008, the agency saw the results and benefits of several years of "rebuild mode," according to CEO Lisa Sepulveda. "We met both revenue and EBIT projections. It was great to have PR delivering on all of its goals for the larger Euro network."

Sepulveda says the agency had two main objectives when it came to new business: grow the base and be included in the big pitches. The agency was able to grow in both those areas, she says, winning a few major accounts, including VitaminWater and the Prince Charles Rainforest project. Euro also translated one of its regular clients, Sears, into a more permanent account, becoming the seasonal AOR for the retailer in early 2009.

Staff
The firm reported a staff of 75, up 10% from 2007. It had two senior hires. Ann Hemingway, SVP, came from Edelman and works in the healthcare practice. Beth Pagano, VP, is based in Chicago and is part of the consumer division.

Structural changes
The agency opened an office in Chicago to support its work with Sears.

Practice areas
Five: consumer, healthcare, b-to-b, consumer tech, and corporate. The consumer and healthcare practices demonstrated the most growth in 2008, while consumer technology showed the least growth.

Accounts
Among several key wins in 2008 were VitaminWater, Therative, Prince Charles Rainforest, and Sanofi-aventis corporate. Over the past year, clients on retainer dropped from 60% of clients to 40%.

Financial performance
The agency reported revenue of less than $50 million and stated that it met expectations in both income and EBIT in 2008.

Key facts
Principal: Lisa Sepulveda, CEO, North America

Ownership: Havas

Offices: Four wholly owned in US; 27 globally

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