DKC: Agency Business Report 2009

The addition of Gregson signals that the agency will continue to grow its digital offerings this year, according to president Sean Cassidy.

Outlook
The addition of Gregson signals that the agency will continue to grow its digital offerings this year, according to president Sean Cassidy. He also emphasizes the firm's growth in the media and entertainment sector.

Cassidy has also seen considerable client work in the travel sector continue into 2009. "It's something you'd think of as a surprise – significant growth in the travel sector," he notes. "It's a lot of hotel work... and that's a sector that has had a lot of prognostication and has been looked at negatively."

Cassidy says DKC's growth model enables the agency to succeed even in a poor economy.

"We are being very specific about where we are trying to grow," he explains. "We have been very deliberate in trying to grow the business in areas of high profitability and areas where we can be in a position to deliver spectacular results."

Staff
DKC's current headcount is 111, a decrease from 131. James Gregson, director of digital, joined the firm in 2008.

Practice areas
The firm has 11 practice areas, including consumer products, corporate, CSR, digital, entertainment/music/fashion, healthcare, and sports. Healthcare, sports, and consumer products make up 20% of the firm's business apiece, while technology contributes 15%.

Accounts
Key wins included AOL's Platform A, Chicago Climate Exchange, GNC, Radio One, Reader's Digest, and TheFilter.com. All of the agency's clients are on retainer.

Financial performance
The agency's US revenue was $22.4 million for 2008, a 3% increase from 2007, and a 21% profit margin. The company achieved primarily top-line growth. Its growth was split equally between organic and newly acquired business.

Key facts
Principals: Dan Klores, chairman/CEO; Sean Cassidy, president (pictured);

Ownership: Independent

Offices: One, in New York

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