Coyne Public Relations: Agency Business Report 2009

Coyne PR, PRWeek's 2009 Midsize Agency of the Year, really focused on its digital capabilities in 2008 with the addition of the Coyne Digital practice area.

Outlook
Coyne PR, PRWeek's 2009 Midsize Agency of the Year, really focused on its digital capabilities in 2008 with the addition of the Coyne Digital practice area.

"We work with a lot of large global brands. A lot of those decided that this was the year they wanted to drive forward and make a big impact in social media," says CEO Tom Coyne. "When you have those types of capabilities inside, it really gives you the opportunity to play, rather than using outside vendors."

Coyne also says the agency will build upon its growth in 2008 – with new clients such as Hasbro and Crayola.

Staff
Reported headcount of 86, with a 3% turnover rate. While Jeff Leopold, VP, left the agency, three senior hires were made: Wayne Catan, VP and senior media specialist; Mark Martin, CFO; and Dave Carter, SVP of business development.

The agency also made several significant senior-level promotions, including naming EVP Rich Lukis as president.

Practice areas
Coyne has 15 practice areas, including two new areas: Coyne Digital and CSR/Sustainability. The food and beverage, toys and juvenile, and healthcare practice areas posted significant growth in 2008, while the tech and travel practice areas saw the least growth.

Accounts
In 2008, Coyne won several key accounts, including Humana, Hasbro, Crayola, The Johnson School at Cornell University, and Playboy. The agency lost Siemens. The firm reports that while 50% of clients are on retainer, it is seeing an increase in clients billed for actual time spent.

Financial performance
Coyne exceeded expectations with US revenue of $11.6 million, up 34% over 2007.

Key facts
Principal: Thomas Coyne, CEO

Ownership: Independent

Offices: Two – Parsippany, NJ, and New York

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