C-K PR: Agency Business Report 2009

C-K PR saw top- and bottom-line growth in 2008, with New York and Chicago particularly strong.

C-K PR saw top- and bottom-line growth in 2008, with New York and Chicago particularly strong. While Deborah Radman, SVP and director of PR, recognizes the "hard economy... [growth happened] in 2008 because PR is getting more of the marketing spend." The firm's increased branding work also played a role, she adds.
Peter Krivkovich, C-K CEO and president, says PR at the integrated firm is doing well because "PR can take leadership in [creating authentic] conversations."

Current headcount is 76, with staff from interactive, digital, and brand contributing to overlapping PR work. New hires included Chris Short, C-K PR VP; Nigel Carr, SVP and director of brand planning; Jamie Anderson, VP and digital director; Brian Mandelbaum, VP and interactive group media director. Joel Curran, MD, left the agency in 2008.

Practice areas
PR practice areas include crisis communications, consumer, b-to-b, brand marketing, multicultural communications, public affairs, issues management, social media, employee communications, and reputation management. The most growth occurred in social media, multicultural, consumer, and employee communications. The least growth was in b-to-b.

Wins for 2008 include Fleming's Prime Steakhouse & Wine Bar and Milwaukee Art Museum. Also, many new accounts were multidisciplinary, such as Burlington Coat Factory and Churchill Downs, Inc./Kentucky Derby and Kentucky Oaks. In 2008, C-K PR lost client Johnson Controls. About 80% of clients are on retainer, an increase from the previous year.

Financial performance
The agency no longer provides a specific breakdown of PR revenues.

Key facts
Principals: Peter Krivkovich, president, CEO (pictured), Cramer-Krasselt (C-K); Deborah Radman, SVP and director of PR, New York; Rob Merritt, SVP and director of PR, Chicago; Lisa Noble, SVP and director of PR, Phoenix; and John Mose, SVP and director of PR, Milwaukee

Ownership: Independent (part of C-K)

Offices: Four – Chicago (HQ), New York, Milwaukee, and Phoenix

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