Brodeur Partners: Agency Business Report 2009

Brodeur rebranded itself Brodeur Partners last year to better reflect its expanded capabilities and service offerings, as well as a redesigned structure.

Outlook
Brodeur rebranded itself Brodeur Partners last year to better reflect its expanded capabilities and service offerings, as well as a redesigned structure.

"In the past 12 months, we've seen how advertising has shifted and changed with the advent of social media... and it's a different mix of tools," says CEO Andrea Coville. "Frankly, social media has been a big thing for us. It's a key part of the strategy going forward and a key part of the offerings that have been a part of clean tech and life sciences... I'm grateful that 2008 was a great year for us. It gave us a head start going into 2009."

Staff
Brodeur didn't provide headcount figures. Laura Taylor, VP; and Edwin Mangis, VP of HR, were key hires. Melyssa Weible and Stacey Gandler were also named MDs of subsidiary Rx Mosaic Health.

Practice areas
Brodeur has two general practice areas: b-to-b and consumer. A number of expertises straddle the two, including analyst relations, branding and marketing, blogger relations, CSR, sustainability, and corporate, crisis, and digital comms. The firm added a clean tech practice in 2008.

Accounts
Key 2008 wins include the American Cancer Society and Celebrex Worldwide. Brodeur lost PerkinElmer, Dassault Systems, and Starbridge last year. The vast majority of clients are on retainer.

Financial performance
Specific 2008 revenue statistics could not be provided, but the firm did disclose that 2008 global revenue was between $100 million and $200 million; US revenue is less than $50 million. Brodeur revealed that it exceeded 2008 expectations and achieved 70% growth from new accounts.

Key facts
Principal: Andrea Coville, CEO

Ownership: Omnicom Group

Subsidiary companies: Beaupre & Co., Rx Mosaic Health, InComm Brodeur (Korea), Brodeur India

Offices: Six wholly owned in US, 80 globally, including partners and affiliates

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