Atomic Public Relations: Agency Business Report 2009

CEO Andy Getsey says the firm is now recruiting senior-level hires for upcoming ventures that couldn't yet be disclosed. "We halted a lot of our recruiting at the end of Q4, but we're recruiting again," he adds.

Outlook
CEO Andy Getsey says the firm is now recruiting senior-level hires for upcoming ventures that couldn't yet be disclosed. "We halted a lot of our recruiting at the end of Q4, but we're recruiting again," he adds.

The agency is looking for an MD in its New York office and a director in LA.

"We've had a strong burst of deep technology in Q1," Getsey says about the growth prospects for 2009.

The agency has several undisclosed account wins for 2009 and is participating in several technology pitches.

Staff
Headcount was 55, up 19% from last year. The agency turnover was 9% and no senior hires were made. Chris Dale, agency director, left the company for Google.

Regional performance
Atomic opened its New York City office in January 2008. All US offices experienced growth in 2008, mostly through various referrals. No offices were closed in 2008.

Practice areas
Practice areas and distribution are as follows: deep tech (20%), Web brands (20%), social tech (20%), mobile (15%), mobile tech (10%), digital entertainment (10%), and digital marketing (5%). The fastest-growing areas, in order, were deep tech, Web brands, and social tech.

Accounts
Key wins included AFCOM, Hotwire, and Clear Capital. Losses included Linked-In, BitTorrent, AmberPoint, and GreenBuilders. Of clients, 98% are on retainer.

Financial performance
Global revenue totaled $7,621,500 last year, a 41% change from 2007. The firm experienced both top- and bottom-line growth and its margins improved more than 20%. About 40% of the growth was organic, 60% attributed to new business. Atomic fell short of its 50% growth goal, but considered 41% an accomplishment.

Key facts
Principal: Andy Getsey, CEO

Ownership: Independent

Offices: Three in the US

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