Rentech finds value in revamped corporate Web site

With all the talk about Twitter, Facebook, and other social media outlets, a corporate Web site launch can seem pretty Web 1.0.

However, Rentech,...

With all the talk about Twitter, Facebook, and other social media outlets, a corporate Web site launch can seem pretty Web 1.0.

However, Rentech, a 30-year-old alternative energy company, announced its new Web site earlier this month, calling attention to the ways in which it still serves as a primary channel to reach stakeholders.

"As Rentech continues to commercialize its technology and build the synthetic fuels facilities, there's more things to market, more things progressing that would be of interest to all stakeholders," says Julie Dawoodjee, VP of IR and communications at Rentech. She adds that the new site is more user-friendly and inviting.

The Web site has been rewritten from top to bottom, discussing the components of a synthetic fuel facility, incorporating video that describes what the company does, and providing third-party information that makes the site a valuable information source for information that's not about Rentech.

The site has been in the works for some time, but certainly it helps that alternative energy is on President Obama's agenda.

"We have a solution that addresses all of those issues - domestic energy, security, alternative fuels - that are top of mind and endorsed by the administration," said Dawoodjee.

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