Glover Park Group working with DC police

Glover Park Group has been working with Washington DC's Metropolitan Police Department- pro-bono - since the start of the year with the hope that...

Glover Park Group has been working with Washington DC's Metropolitan Police Department- pro-bono - since the start of the year with the hope that "good press will engender more trust with the community," reports The Washington Post.

Alex Slater, MD of the public affairs division at Glover Park Group and account lead, told PRWeek that while the firm is not working directly with the press, it is providing a communications audit for the department, looking at specific tactics like messaging.

What's interesting, he notes, is that the firm is applying the same communications method to the Metropolitan Police Department as it does to big brands and corporations.

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