CPR rebrands as TogoRun

NEW YORK: CPR Worldwide, a wholly owned subsidiary of The Omnicom Group, announced April 28 that it had changed its name to TogoRun as part of a rebranding.

NEW YORK: CPR Worldwide, a wholly owned subsidiary of The Omnicom Group, announced April 28 that it had changed its name to TogoRun as part of a rebranding.

New York-based TogoRun continues to operate as a health firm and currently has five clients, including the healthcare portion of Omnicom's newly won Phillips business, said Kathy Hyett, president and senior partner for TogoRun.

It also functions, in part, as a conflict shop for Fleishman-Hillard, she noted.

The boutique firm remains a part of Omnicom's Diversified Agency Services (DAS) network and will have access to DAS services, including Fleishman-Hillard, Hyett said.

Hyett and Lauren Letellier, now a senior partner and MD of the New York office, made up the former CPR leadership team. Jennifer Wilson, previously the director of international business at Athena Medical PR, was hired as senior partner and MD of the London office.

There were no layoffs, said Hyett. The firm currently has 20 employees.

Omnicom acquired London-based CPR in 1999.

CORRECTION: In a previous version of this article, PRWeek reported that Omnicom acquired CPR in 1996. The holding company, in fact, acquired CPR in 1999. We regret the error.

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