PRSA/Churchill Club panel on PR in the downturn

Yesterday I sat on a lively panel with Andy Lark, VP of global marketing, communities, and conversations at Dell; Mark Hampton, CEO of Blanc &...

Yesterday I sat on a lively panel with Andy Lark, VP of global marketing, communities, and conversations at Dell; Mark Hampton, CEO of Blanc & Otus; Karen Kahn VP of global communications at Sun Microsystems; Peter Shankman, agency owner and founder of HARO; and Steve Astle, VP of corporate communications at FICO. The PRSA/Churchill Club panel dealt with ways for PR to survive this downturn. Among other interesting nuggets, Lark pointed out that when PR is too focused on using social media to push business objectives it’s like “showing up at a table where people are already eating and announcing ‘we are now going to talk about what I say.’”

Thoughts?

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