SANTA MONICA, CA: Tourism New Zealand recently issued an RFP for a US PR agency to help expand its US efforts to raise awareness of New Zealand as a travel destination. The budget on the annual account, set to begin on July 1, will be around $200,000. Initial written submissions are due to Tourism New Zealand by May 22, and formal pitch meetings are set to take place the week of June 15.
Spring, O'Brien has been Tourism New Zealand's AOR for the past 10 years. The agency was not immediately available.
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