Elliot Sloane, founder and CEO of the New York-based firm, said that efforts will target national media and messaging will focus on “articulating the counter proposal.” He declined to provide specific details about PR efforts going forward.
The Ad Hoc Committee issued a proposed plan April 30 that stated how it could avoid bankruptcy, prevent the nationalization of General Motors (GM), and save taxpayers from paying $10 billion in cash.
“We're focusing on getting to a fair and equitable result for all parties involved,” said Sloane.
Work began April 28. Sloane said the agency is working alongside Glover Park Group. The firm said it could not confirm whether or not it was working with the committee.