MINNEAPOLIS: Maccabee Group Public Relations has launched NODE, an online reputation and social media practice that will help clients capitalize on social media platforms like Facebook and YouTube. Mike Weiner was appointed director of Web and interactive strategies and will lead Maccabee Group/NODE. Weiner joined Maccabee Group in 2007 as an account supervisor, leaving his own Web and multimedia practice. A focus of the new group with be forging partnerships with online marketers. It announced its first partnership this week with Nina Hale Consulting, which will help clients optimize Web sites and drive search engine results.