Dodgers' marketing continues without Manny
The Los Angeles Dodgers created a lot of marketing around player Manny Ramirez, who was recently suspended for 50 games, for taking performance-enhancing drugs....
The Los Angeles Dodgers created a lot of marketing around player Manny Ramirez, who was recently suspended for 50 games, for taking performance-enhancing drugs. But while the Dodgers have removedthe name of "Mannywood" for a section in left field (renamed "90090" after the zip code for the stadium), The New York Times reports that the team is sticking by their man.
While expressing disappointment in Ramirez, they did not distance themselves from him. The forgiving and forgetting will commence as soon as public sentiment allows. The Dodgers continue to sell his merchandise and use him in advertising campaigns. A Ramirez bobblehead promotion is still scheduled for July 22. He could return to the lineup July 3.
Meanwhile, Ramirez is taking typical PR steps: apologizing, meeting with teammates, and being "sorrowful."
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