The project, dubbed the Defense Media Activity (DMA) initiative, includes about 400 external sites that reach a variety of stakeholders, including journalists and military families, across the Navy, Air Force, Marine Corps, and Coast Guard. The initiative includes new media integration, software upgrades, and other work. URLs getting the upgrade include af.mil, defenselink.mil, and pentagonchannel.mil.
“Each individual command or activity has been setting up their own sites, [causing] tremendous disparity on the sites,” said Dave Cornwell, program manager for Omnitec. “They're running on different platforms [with] a different look and feel at tremendous expense to taxpayers.”
According to Cornwell, the goal is to achieve “uniformity” within each military branch, while providing information to journalists writing about the military.
“It's critically important [to provide] a transparent communications mechanism for the armed forces,” Cornwell continued. “Our mission is to design tools that let [journalists] tell the story of men and women in uniform.”
Omnitec has worked with the armed services previously, starting with a Web site for the Navy in 2001. The FeedRoom, a live streaming video and digital asset management company, announced on May 5 that Omnitec selected it as the online video solutions provider for the DMA.