NEW YORK: Vibe Media Group plans to launch tabloid magazine TheMost! and counterpart Web site TheMostMag.com next month. The magazine, which will contain celebrity, fashion, and travel content, as well as news articles and reviews, is set to launch June 1 and has a frequency of twice-yearly. The Web site will launch June 16.
JLM PR, which was hired by Vibe Media in January, is working on the launch along with IPR & MKTG, according to Pam Workman, VP at JLM. When JLM closes in August, the account will continue with WE PR, the agency Workman plans to launch this summer, along withIPR & MKTG, she said.* A representative from IPR & MKTG could not be immediately reached for comment.
Correction: In a previous version of this article, PRWeek incorrectly reported that WE PR would be Vibe's only PR representation after JLM closes in August. We regret the error.