Silicon Valley has long styled themselves as the new celebrities. But they think they are unlike a Hollywood actor or a New York media prince. They think they’re above the fray. They want to be famous, but only in ways they can control — probably like anyone else in the public eye. But there’s sort of this delusion in the valley that you can work on a product that touches hundreds of millions of people’s lives and then remain completely detached from their interest in you. And it’s just not realistic, it’s a fantasy to think that you’re going to start something like Google or Twitter and people aren’t going to want to know who you are and what your ideas are and what your intentions are for them.
Blogger Simon Owens recently interviewed long-time Valleywag editor Owen Thomas about his leaving the site to become managing editor for NBC Bay Area. Thomas also points out how tech superstars in Silicon Valley relentlessly try to maintain control of their celebrity, even if the technology they peddle is about relinquishing it.