SAN FRANCISCO: Edelman added Adriana Gascoigne as VP of its digital practice in San Francisco. In this role, she provides strategic guidance on digital marketing and new media campaigns including word-of-mouth marketing programs, social media initiatives, and digital integration project management. Gascoigne most recently worked as director of global communications for the Hi5 social network. Prior to that, she worked as VP of the 360 digital influence group at Ogilvy PR. She also launched the organization Girls in Tech in 2007.