When crafting your resume, it's important to remember that resumes serve two purposes – as a door opener and as an interview leave-behind.
As a door opener, a resume must be easy to understand. The goal is to get your resume into the “to call” pile rather than the “not a fit” pile. Applicant tracking and junior-level HR coordinators often handle the first stages of the screening process. They think in terms of keywords and check boxes. Be sure that your resume's titles, job duties, and accomplishments line up closely to the posted job descriptions. The more keywords, the better. Resumes should follow a traditional chronological format and be in a standard font. Anything that is difficult to understand may land your resume in the “not a fit” pile.
As an interview leave-behind, your resume works as your promotional marketing piece. You should tailor your resume to fit your audience. The best resumes clearly articulate the accomplishments that are related to the company and the specific role. Be sure to include quantitative examples. Hard numbers give the interviewer more information about your experience and show that you understand the importance of tangible results.
Jadey Ryndak, regional manager, Paladin Recruiting and Staffing