BEND, OR: Deschutes Brewery has selected North and Campbell Consulting Group as its AORs, following a competitive review. North will be responsible for developing brand communications that resonate with existing and potential craft beer drinkers. Campbell will be responsible for generating print, broadcast, and online media coverage that communicates the Deschutes brand. North landed the account as creative AOR after producing an impromptu video that showed the Deschutes culture using footage from the company's pubs and brewing facility. Campbell's online PR experience and knowledge of Deschutes' beers and culture gave it the edge.