Tunheim specializes in corporate communications and governance and has served as a crisis communications counselor for senior executives.
One of IPREX's goals going forward is to grow its membership. IPREX currently has 66 members and Tunheim said the consortium expects the number to climb at “a decent rate.” Among the areas where IPREX seeks expertise are real estate, clean tech, and public affairs, she noted.
“We're… doing a lot of talking with clients to understand what they value,” she said. “[We want to] innovate around practice groups to bring together the insights of various professionals around the world into a cost-effective team that clients can access.”
IPREX announced Tunheim's election at its annual meeting held in New York from May 14 through 16. Other officer announcements included Carolyn Mayo, president of Houston-based Vollmer PR as president of IPREX, The Americas; and David Ketchum, CEO of Hong Kong-based Upstream Asia who will serve as president of IPREX Asia-Pacific.
Tunheim is the 15th person to hold the global president post since the organization was founded in 1983. Jim Walsh, MD of Dublin, Ireland-based Walsh PR, was the previous president. Officers are nominated by a committee and then voted on by IPREX members.
“Being a global president of an organization like this is, on the one hand, being a spokesperson for our approach [to] building business together,” said Tunheim. “[On] the other [hand it's] making sure partners around the world have the staffing, support, and structure they need… to serve clients.”