Product knowledge crucial for men's magazine pitches

Want to secure coverage of a new product in Playboy? Know the fine print, according to Scott Alexander, senior editor at the magazine.

"If...

Want to secure coverage of a new product in Playboy? Know the fine print, according to Scott Alexander, senior editor at the magazine.

"If I ask [a PR pro] a question about their product, and if they say, ‘I don’t know,’ [the pitch is] dead," he said yesterday at a panel at the Bulldog Reporter Media Relations 2009 Summit.

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