RALEIGH, NC: US consumers have more confidence in banks, corporations, labor unions, and the federal government than they do in the news media, according to a study released by Capstrat and Public Policy Polling. Media earned the lowest ranking in the study.
Only 5% of consumers said they have "a lot of confidence in the media," while 8% said they feel that way about corporations, and 13% indicated a high level of confidence in banks. Nearly three in 10 (27%) expressed confidence in the federal government and 12% felt similarly about unions.
Greater numbers of consumers showed high faith in small businesses (40%), churches (50%), and public schools (20%). Consumer confidence in the leadership of the two major political parties wasn't very high, but it too, beat out media: 30% have a high degree of confidence in the Democrats, while 8% feel that way about the Republicans.
Ken Eudy, Capstrat CEO, said in a statement that both the changing media environment and a "blame the messenger" mentality could be responsible for the public's attitude.
"Some of this low-confidence rating in the media may well reflect the fact that some news media outlets are retrenching, reducing staff, or even going out of business," he said. "But it's also been true through the generations that some consumers blame the messenger for bad news."
The poll surveyed 568 adults, 55% of them women, between April 24 and 26.