Geoffroy Bessaud, senior director for media relations and corporate communications at Sanofi-Aventis, said that the site, www.sanofi-aventis.tv, is an extension of the companywide initiative to transform Sanofi-Aventis into a global healthcare leader.
“We are setting up new tools for communicating, either within the company or outside of the company,” he said. “The Web TV is part of that.”
The site has six themed channels to best reach different stakeholder groups, like patients, healthcare professionals, employees, media, financial analysts, and shareholders. It is available in English and French, with the possibility of other languages being added in the future, said Bessaud.
Topics range from five-minute reports on different cancers to the first quarter results for 2009. The site, which is managed out of the Paris office and is expected to be updated regularly, encourages users to e-mail in their expectations for Sanofi-Aventis TV.
“We really want to open a window onto the group and we want to start a dialogue with our many audiences,” said Bessaud. “We want to provide prospective on the company's missions as well as on strategic directions.”
Sanofi-Aventis did not work with an outside PR or digital firm on the effort.