For April, the Free Press saw unique visitors increase by 74% year-over-year to 1.5 million. Unique visitors at The Detroit News were up 32% over the prior year to 1 million, according to Nielsen statistics reported by Editor & Publisher. The newspapers have kept more readers and subscribers than expected, according to an Associated Press reporton The Huffington Post.
Yet the increased online viewership has not offset reduced advertising revenue. The partnership announced May 21 that it will lay off up to 150 employees, including 25 in the Free Press newsroom.