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The world is on Twitter, including a host of marketers who are trying to capitalize on the enormous interest this social media platform is generating. But Twitter is still an enterprise frontier, and it is not always clear what is the best way to go about using it for marketing or corporate communications needs. This webcast will offer tangible insights into the ways that corporate communicators and marketing communicators alike can harness the power of Twitter to meet real-world business objectives.
Featured speakers: Sarah Molinari, corporate communications manager, The Home Depot; Kelly Groehler, senior manager of PR, Best Buy; and Jenny Dervin, director of corporate communications, Jet Blue.
Moderated by: Erica Iacono, executive editor, PRWeek