MIAMI, FL: Burger King Corp. recently revamped its global intranet, BK Gateway, to create better connectivity between the company and its key stakeholders.
After about two years in development, the new site is intended to provide stakeholders, such as franchisees, corporate employees, and vendors, with the most up-to-date information from industry news to editorials on franchisee success stories.
The site, which launched a little over a month ago, has recently begun to attract more unique visitors, and those visitors are spending more time on-site, said Maggie Espin, senior manager of global intranet communications at Burger King Corp.
In addition to providing information to its stakeholders, Burger King hopes the platform will serve as an interactive component for employees and franchisees where they can see and hear from their fellow colleagues, as well as company leadership.
While the intranet does not include chat or blogging capabilities, the company issued digital cameras to several employees and franchisees who will be able to post videos to it.
This measure was intended “to increase engagement and more internal social currency,” said Espin.
While webcasts and biweekly voicemail from CEO and executive chairman John Chidsey are featured, the company has also sought to position other key leadership on the site, through vehicles like “King for a Day” with live video streams. Armando Jacomino, president of Latin America, recently spoke to franchisees about upcoming business activities through this avenue.
“We realized there was a big opportunity and need for the organization to disseminate critical information to key stakeholders… with better content and [more frequent] delivery,” said Espin.
The venue is also intended to contribute to a more “paperless” business model and increase “institutional knowledge” across the seven major functions of business, including marketing, legal, and finance.