Welcome to the new monthly print edition of PRWeek. Together with our online daily and weekly editions, this magazine aims to provide our readers with a universe of news and insight, reflecting the complexity of this vibrant industry.
Some elements are familiar, such as Campaigns, Newsmaker, and the Roundtable. But a new print format gives us greater scope to create sections, as well as take deeper dives into tricky subjects, such as this month's report on how PR is faring in the digital land grab.
Our On the Beat section is divided into corporate, marketing, public affairs, digital, and media sectors. These include in-depth analyses into a critical topic or new research into the discipline. We also include insights from client-side leaders on PR's role, including monthly CEO and CMO Q&As.
We also have an exclusive column by Michael Oxley, co-author of the Sarbanes-Oxley Act, on how PR can help put the financial crisis in context. We've expanded opportunities for our community to sound off on critical topics. A new element called Gloves Off features two PR leaders taking sides over a controversial matter. Master Class allows experts to give a direct view on strategies for a range of issues.
There is even more to discover on these pages, as well as online at prweekus.com. In the midst of these changes, what remains constant is our team's passion and commitment to bringing important insights to the PR industry.