Habits: Lynn Casey, CEO, Padilla Spear Beardsley

Lynn Casey, CEO of Padilla Spear Beardsley, talks to PRWeek about her first PR job, most regrettable career moment, the first person she'd call in a crisis, and more

Morning ritual
Wake up to NPR's Morning Edition, a half hour on the elliptical, read print edition of local daily, sync schedules with the family. If I don't have a breakfast meeting, it's peanut butter toast and a protein shake for the road.

Required reading (print, blogs, etc.)
The local dailies, The Wall Street Journal, Business Week, Fast Company, Fortune, The Economist, Harvard Business Review, The Splendid Table's weekly e-letter, and Padilla's blog.  

First PR job
PR specialist with Burlington Northern (now BNSF), writing for and producing the company's monthly magazine, among other assignments typical of a budding corporate communicator in the early 1980s.

Proudest career achievement
Navigating the 2001 downturn as a new CEO, with our finances, corporate culture, and reputation intact.

Most distinct aspect of office
A green plant in a corner of my office has survived every move since 1982. It simply will not die. I take that as a good sign.   

Most regrettable career moment
Failure to dress for 30 degree-below wind chills while shooting a promo film on the ore docks of Lake Superior in the winter of 1982. (I can ice up on an 80-degree summer day just thinking about it!)    

Favorite city to travel to for business
New York, home of Padilla's other owned office. 

First person to call in a crisis
I'd start with Jim Lukaszewski. I have known him for years, and appreciate his intelligence and discretion.

Malcolm McDonald, my managerial accounting professor in business school. He knew I'd make a lousy accountant, but he held me to high standards nonetheless. I'm grateful for more than two decades worth of wisdom and unfailing support.

What is the best career advice you've ever given?
Never stop learning. Ever.

Ideal job, if not in PR
That's a tough question, because I love this work. If the PR world didn't exist, I'd be running a combination scuba diving center and bar-and-grill somewhere on the Mayan Riviera.

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