BOSTON: The Mercedes-Benz Club of America (MBCA) selected Brodeur Partners for a North American branding assignment. MBCA is a membership organization of Mercedes-Benz enthusiasts in the US and Canada. The firm will conduct qualitative and quantitative research, including interviews with key constituents and analysis of the online environment for social communities, and create a campaign that will launch at the end of summer/early fall 2009.
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