According to Neilsen, Twitter grew from February 2008 to February 2009 at a staggering rate of 1,383%, which is even faster than Facebook. Increasingly journalists, newspapers and broadcast outlets are using Twitter not only as a news feed to send out stories, but to find story ideas as well.
The beauty of it is that, as never before, one can see the birth of a movement, observe the messaging and identify the "nodes" who are influential communicators. But it requires the ability to know the many applications that have developed in addition to Twitter that provide the essential tools for monitoring and analysis, without which, one can completely miss the crisis that is brewing until it is too late. With the advent of this new medium and the emergence of citizen journalists, if Twitter had been around in 1982 during the Tylenol crisis, the classic case study would look completely different.
Mark Senak, SVP, Fleishman-Hillard, and author of the Eye on FDA blog.