WASHINGTON: GolinHarris' public affairs division has partnered with Catalist, the progressive voter database used by then-Sen. Barack Obama (D-IL) during the 2008 presidential election.
The partnership allows the agency to combine Catalist's data with its public policy efforts, said Lane Bailey, president of Golin's public affairs division.
“Lobbying is still important in Washington, of course, and so are grassroots, but now we're on to a new world of digital advocacy, identifying people and applying analytical models,” he said. “I think all of America watched Obama's campaign and how precise it was, and how they used the digital tools and applied them on the ground. This database on the Democratic side is as strong as database as exists.”
Bailey added that the relationship will largely be used for Golin's nonprofit advocacy clients. The agreement is the agency's first of its kind, although it could explore similar arrangements with other databases, he added.