Erin Byrne, chief digital strategist for Burson-Marsteller, is leading Proof Digital Media as CEO. The agency made the announcement yesterday, June 15.
The agency, which was previously Marsteller Interactive Communications, will focus on digital reputation management, interactive online design, social media and community development, and mobile marketing, she said.
Current clients for Proof Digital Media include Hormell Foods and Transition Optical.
"The reality is that in today's environment is that digital really fits in the middle of all marketing and communications disciplines," said Byrne. "We believe that by creating a separate, stand-alone digital agency it will allow us to significantly maximize our growth over the past few years."
Burson-Marsteller also announced that it and Penn Schoen & Berland Associates (PSB) had merged the firms' advertising units to create a second stand-alone agency, Proof Integrated Communications, which will focus on advertising.
The sister agency is led by Jay Leveton, SVP at PSB and former president of PSB's advertising unit.
"We feel that we'll be able to be more aggressive and more creative with clients," said Byrne, who added that Burson-Marsteller clients will continue to have access to Proof Digital Media's services.
Each agency has about 45 employees.