According to Sitrick and Co.'s senior member Sandra Sternberg, HVM engaged the firm in December 2008. Sitrick's communications work around the filing and restructuring includes outreach to key constituencies such as employees and vendors. Sternberg reiterated the message of a June 15 statement that says the hotels will continue operation.
"We're open, we're welcoming guests, buyers and employees are being paid," were some of the key points Sternberg said are being highlighted in the firm's communications effort.
The Extended Stay Hotels bankruptcy filing is a complicated one involving commercial mortgage-backed securities, and is expected to take a long time to play out in the bankruptcy court system.