NEW YORK: The Climate Group, a nonprofit working to promote government and business strategies for a low-carbon economy, has hired DKC to handle media strategy and outreach for Climate Week NYC, running from September 21-25. According to a statement, the five-day event aims to “address the urgent need for action on climate change,” by bringing together business and government leaders to participate in events promoting the economic and environmental necessity of reducing carbon emissions.
Callum Grieve, director of external affairs for The Climate Group, said the organization hopes that Climate Week NYC will have an international effect. In December the United Nations will hold its Climate Change Conference in Copenhagen.
“We're aiming for international range,” he said. DKC will run a “global media campaign” to impart on leaders at the UN conference the necessity for immediate action, Grieve added.
DKC plans to schedule multiple press events to announce NGOs, faith-based groups, and businesses that will partner with The Climate Group for September. The first press conference was held on June 23 and featured top leaders such as UN Secretary General Ban Ki-moon, New York Mayor Michael Bloomberg, Climate Group CEO Steve Howard, and Carbon Disclosure Project CEO Paul Dickinson.
“I commend the Climate Group for creating a dynamic platform through which the public, organizations, and private business can participate in this process in a direct and meaningful way,” the UN secretary said at the conference.
The Climate Group also launched a Web site for the event which it will update regularly with descriptions, locations, and times of the workshops, seminars, and cultural events offered during the week. The site will also link to a Wiki where New York City residents can post their own efforts to live green.
DKC has worked with Climate Group on media strategy for two previous events this year. “Forward Chicago” was a program that brought together Chicago businesses and nonprofits toward the common goal of greening the city. Another event, “Switching Gears,” was held in Ann Arbor, MI, with state governor Jennifer Granholm. It examined the economic opportunities for Midwest states in the low-carbon economy.
Climate Group chose DKC as its agency for the event because of “their knowledge of corporations and policymakers, but also because they get the issue,” Grieve said.