CBS is providing affiliates with a tool kit of materials, such as behind-the-scenes vignettes, broadcast spots and Web banners available for sponsorship, and radio spots, promoting CBS programming such as CSI: NY, Numbers, and The Mentalist. It promoted the new campaign to trade press, according to a communications spokesperson with CBS.
"As the face of network television changes this fall, 'Project L.E.N.O.' will help our stations capitalize on this opportunity in the 10:00pm hour," said George Schweitzer, president of the CBS marketing group, in a statement. "Our marketing group loves acronyms... and 'Project L.E.N.O.' says it all."