['08 rank - #6]
Responsible for reputation management, public affairs, corporate communications, the Wal-Mart Foundation, government relations, and sustainability for the world's largest retailer, Leslie Dach has a platform that is rivaled by few other corporate communicators. All eyes are on Wal-Mart for nearly everything it does, especially now in the sustainability area, meaning Dach's actions have the power to influence how other companies handle the same issue. And during a recession where inspiring consumer spending is especially important, there is no more important time to be controlling Wal-Mart's message. Maintaining consumer loyalty will be especially crucial to its future success, a task Dach is well suited to tackle. With its recent agency review, Dach has also wielded a lot of financial influence over firms in a climate where winning new business is essential. In addition to his work at Wal-Mart, Dach also serves on the board of the World Resources Institute.