['08 rank - #16]
McDonald's continues to beat the recession with strong worldwide revenue growth. This performance has paved the way for expanded offerings, such as its line of McCafé coffee products. In turn, Jack Daly has played a huge role in the iconic company's largest marketing effort in three decades. And in a testament to creative thinking, McDonald's eschewed its traditional product launches in this case. From offering product samples at February's Fashion Week to a McCafeYourDay Twitter feed, Daly has shown that even after 17 years with the company, the spirit of innovation is still there.
Professional tree (mentoring)