Charlotte Otto: Power List 2009

chief global external relations officer, Procter & Gamble

['08 rank - #3]

Leading global communications for one of the world's largest consumer packaged goods companies has been the reason for Charlotte Otto's power in years past. And during a time when the industry and company face economic challenges, she has even more opportunity to be influential. With new CEO Robert McDonald taking the reins this month, there will undoubtedly be changes in how P&G spends its marketing dollars. Reporting directly to McDonald, Otto has the chance to significantly impact PR's role in P&G's marketing mix during this crucial time. A member of the Arthur Page Society, she is also active in the Cincinnati business community, serving on the board of The Port of Greater Cincinnati Development Authority.

Defining Qualities

Thought leadership
Client/company profile
Public service

*On June 24, Otto announced her retirement from P&G, effective February 2010. As of July 1, she stepped into a special assignment role, assisting former CEO A.G. Lafley in his position on the board.

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