Bausch & Lomb targets 25 to 34 year olds with campaign

ROCHESTER, NY: Bausch & Lomb launched its SofLens daily disposable contact lenses in the US with an online marketing campaign aimed at consumers, aged 25 to 34 years old.

ROCHESTER, NY: Bausch & Lomb launched its SofLens daily disposable contact lenses in the US with an online marketing campaign aimed at consumers, aged 25 to 34 years old. Brand Building Communications, a New York-based lifestyle communications firm, is providing PR support.

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