According to Carter Cromley, director of PR for Savvis, the expanded relationship has come with no additional expenditure to the company. Savvis had been working with a UK firm, Nelson Bostock, and firms in Tokyo, and Singapore for projects, work that Ogilvy has picked up for the same cost to the client. Cromley declined to discuss the specifics of the PR budget.
“We were aware of their global footprint, which matched ours,” Cromley said.
The work will focus on brand enhancement through thought leadership, traditional media outreach to the IT and technology media, and social media outreach. Savvis recently launched a blog and is exploring the use of Twitter, video, and other social media.
“Savvis has a core offering from a financial point of view and that's still part of the program,” said Clare Gibbins, Ogilvy's technology lead for the account in the firm's London office. “But there are much broader technology themes for a wider audience and a wider set of media. It touches on bigger business issues.”