The “Lean Works” program targets small- to medium-sized businesses, offering them a Web-based, step-by-step plan and obesity calculator to help them build and promote the program to employees, said Marilyn Batan, a public health analyst at the CDC.
To generate interest in the program, the CDC is providing information about the program to the National Business Coalition on Health, National Business Group on Health, US Chamber of Commerce, Society for Human Resource Management, and America's Health Insurance Plans to pass along news to their memberships.
“We had established partnerships with several organizations that we wanted to promote and disseminate the site,” noted Batan.
The CDC also reached out to national business and health media in Washington for the June 25 launch, said Timothy Hensley, senior health communications specialist for the CDC.
In addition, the Atlanta-based federal agency added information to its Facebook page about the program as “another way to track how well our promotional activities are going,” said Batan.